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Red Koala Canvas Co.'s Blog

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Abby Port Woodstock, GA, Red Koala Canvas Co.

Abby Port photo
Each element of this grant program will help me launch my company and achieve my goals. For a mostly online company such as mine, the web consulting services provided by Yahoo! will in many ways define the customer experience. I am also excited about working with a team of mentors to assist me in building a successful business for the long-term. Finally, the grant money will help me cover many of my expenses, from custom web site development to advertising. I will be forever grateful to Yahoo! and fwm for giving me this opportunity.

Design and Production Update

May 15th, 2008

I met with Fast Pivot, my web development company, yesterday. They shared two new website designs with me. Both look great! I really like their vision. Hopefully we can complete the design process soon and move on to functionality. My coder, who wrote the canvas art designer application, is waiting for the new website so he can start the process of putting the application in it. He needs to make sure it works seamlessly with Yahoo’s merchant solutions. This may take some time and I’m anxious to start the process.

This morning my husband, Davis, and I met with Red Koala’s first mentor, Rosemary Coates from The AKA Group. She is an expert in manufacturing and distribution. She’ll be a great asset for us as we begin selling products. Our current production system hasn’t been tested yet, so I’m sure we’ll have plenty of questions for her as our business grows.

For now, we are focused on packaging and shipping. Our products are ordered one-by-one and are all different shapes and sizes. Rosemary suggested we call the big shipping companies and negotiate a rate. I had no idea you could do this. I always assumed that a shipping rate was a shipping rate, end of story. Our homework is to make those calls and position ourselves as a small business, with great growth potential, that needs a discount to meet budget constraints. We’ll see how that goes, but shipping is something we really do need a good rate on. She also suggested that we call around to local box companies to find the best packaging options. After we complete these two tasks we’ll schedule another meeting to go over next steps.

I have a meeting tomorrow with my primary mentor Christina Blenk of AFS Web and WomenOwned.com. I am very excited to speak with her and get her initial feedback of our company and vision.

Stay tuned!

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3 Responses to “Design and Production Update”

  1. Renee' Says:

    Abby,

    Just took a look at your blog and it is great. Just focus on one day at a time. You’re gonna get there.

    Your friend
    Renee’

  2. Joy Says:

    You certainly have a wonderful opportunity here that most startups don’t come near to experiencing. I love the idea and am sure it will be a great success. Be sure to plan the work and work the plan. It will keep you on track.

  3. Lorrie Browne Says:

    Congratulations and best of luck. Just focus on each moment and the fact that you love what you do. Success will come!

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